Books published by Universities Press at best prices | Best of Universities Press (80 books)

Environmental Science and Engineering

Environmental Science and Engineering

Environmental Science and Engineering has been specially designed to explain what the environment is, how it is polluted and destroyed, the effects of pollution and how effectively the damage to the environment can be controlled. The book discusses the acts and laws that govern pollution, provides a number of relevant case studies to highlight the environmental problems provides extensive exercises based on the undergraduate syllabus prescribed by the UGC, can be used by engineering students throughout India.

Cosmopolitan Dreams: The Making of Modern Urdu Literary Culture in Colonial South Asia

Cosmopolitan Dreams: The Making of Modern Urdu Literary Culture in Colonial South Asia

In late-nineteenth-century South Asia, the arrival of print fostered a dynamic and interactive Literary culture. There, within the pages of Urdu-language periodicals and newspapers, Readers found a public sphere that not only catered to their interests but encouraged their reactions to featured content. Cosmopolitan Dreams brings this culture to light, showing how Literature became a site in which modern daily life could be portrayed and satirized, the protocols of modernity challenged and new futures imagined.
Drawing on never-before-translated Urdu fiction and prose and focusing on the novel and satire, Jennifer Dubrow shows that modern Urdu Literature was defined by its practice of self-critique and parody. Urdu writers resisted the cultural Models offered by colonialism, creating instead a global community of imagination in which Literary Models could freely circulate and be readapted, mixed and drawn upon to develop Alternative lines of thinking. Highlighting the participation of Readers and writers from diverse social and Religious backgrounds, the book reveals an Urdu cosmopolis where lively debates thrived in newspapers, Literary Journals and letters to the editor, shedding fresh light on the role of Readers in shaping vernacular Literary culture. Arguing against current understandings of Urdu as an exclusively Muslim language, Dubrow demonstrates that in the late nineteenth century, Urdu was a cosmopolitan language spoken by a transregional, transnational community that eschewed identities of religion, caste and class.
The Urdu cosmopolis pictured here was soon fractured by the forces of nationalism and communalism. Even so, Dubrow is able to establish the persistence of Urdu cosmopolitanism into the present and shows that Urdu’s strong tradition as a language of secular, critical modernity did not end in the late nineteenth century but continues to flourish in film, Television and on line. In lucid prose, Dubrow makes the dynamic World of colonial Urdu print culture come to life in a way that will Interest scholars of modern Asian literatures, South Asian Literature and history, cosmopolitanism and the History of print culture.

The Chemistry of the p-Block Elements  - Syntheses, Reactions and Applications

The Chemistry of the p-Block Elements - Syntheses, Reactions and Applications

Chemistry of the p-block elements is an essential and integral component of the Chemistry curriculum from the school level to the post-graduate level the World over. The elements of groups 13–18 of the periodic table, also known as main group elements, differ significantly from that of transition and inner transition elements. These elements and their compounds stand out from the rest because of their wide variety of proven applications including as fertilisers, crop protection agents, semiconductors, Solar cells, pesticides, LEDs, explosives, catalysts, polymers, disinfectants and medicines. Each element of the p-block is unique with respect to its properties and applications which this book brings out emphatically and with clarity.

Computer Fundamentals and Programming in C

Computer Fundamentals and Programming in C

This second edition of Computer Fundamentals and Programming in C revisits the topics covered in the earlier edition and provides an updated exposition of key topics that are often covered at the undergraduate level. It is a comprehensive book ideal for students of Engineering and computer science, as also for those who have chosen the subject in their ancillary courses. The book is comprised of two parts. The first part discusses topics such as microprocessors and data representation and provides a concise introduction to Programming Languages and operating systems. The second part provides an introduction to C and delineates the schemes and Conventions followed in using it as a Programming language.

Group Theory in Chemistry: Bonding and Molecular Spectroscopy

Group Theory in Chemistry: Bonding and Molecular Spectroscopy

Group Theory is an important part of the M Sc Chemistry curriculum of almost all universities. A proper understanding of chemical bonding and molecular spectroscopy remains incomplete without at least a preliminary knowledge of molecular symmetry aspects. This is obtained from the representation Theory of groups which is explained in this text. Students with a Basic knowledge of elementary quantum Chemistry and Mathematics will be able to benefit immensely from the book.

Idea

Introduction to Traffic Engineering

Traffic Engineering deals with the planning, Design and implementation of traffic flow and road infrastructure and facilities. This book provides in-depth information about road user characteristics and highway geometric design. It explains the collection and analysis of different types of traffic data, obtained as part of various studies. It also describes the Design of different types of intersections and illustrates the use of road markings and lighting. Recent advances such as Intelligent Transportation System are also explored. This book will be useful to undergraduate and postgraduate students as well as to researchers and practicing engineers.

Idea

Fundamentals of Remote Sensing

It Covers all aspects of the subject from electromagnetic radiation, its interaction with objects, various sensors, platforms, data processing, data product generation and end utilisation for earth resource monitoring and management. Apart from material that has retained value since the previous edition, this revised and updated edition presents additional information to keep the Readers abreast of the emerging trends. The newer developments in sensor technology, supplementary information on image processing, data product generation, applications of remote sensing in disciplines such as archaeology, desertification and drought assessment are included. A relatively newer theme in remote sensing – GNSS remote sensing – has been introduced.

Fibre Optic Communication: Optical Waveguides, Devices and Applications

Fibre Optic Communication: Optical Waveguides, Devices and Applications

Fibre Optic Communication – Optical Waveguides, Devices and Applications provides an insight into the General characteristics of optical fibres, their types and applications in various fields such as data transmission and optical Communication for the benefit of students pursuing UG and PG courses in ECE, Electronics Engineering and applied Electronics and instrumentation. Spread across nine chapters, the book deals at length with the General characteristics of optical fibre, its types and applications in various fields such as data transmission and optical Communication system, while elaborating on the advantages of optical fibre over other types of Communication systems.

Electronic Devices and Circuits

Electronic Devices and Circuits

Electronic Devices and Circuits provides a comprehensive account on electronic devices and circuits and is as ideal for students pursuing undergraduate and postgraduate courses in electronics, as it is for aspiring professionals in the Electronics industry. The book is comprised of two parts and begins with a discussion on the laws of quantum Mechanics and their influence on the operation of electronic devices. It Covers Basic electronic devices such as semiconductors, bipolar junction transistors and field effect transistors in the first part and examines the application of these devices in electronic circuits, in the second. Replete with numerical examples, numerical exercises, MCQs and short- and long-answer questions, the book is designed to hone the student’s understanding of the subject.

Graphical Methods in Structural Analysis

Graphical Methods in Structural Analysis

The book deals with the graphical analysis of various structures such as beams, plane and space trusses and arches. Deflection analysis of beams and plane trusses is also included in this book. Mohr’s stress and strain circles are discussed along with the extension to three-dimensional problems. The application of Mueller–Breslau’s principle to develop influence lines to a large range of structures (beams, arches, trusses and frames) is discussed in detail. Both statically determinate and indeterminate structures are included in the discussions.

Operations Research

Operations Research

Operations Research is a discipline that uses quantitative and mathematical techniques for decision-making when the selection involved is complex and cannot be arrived at using routine judgment and expertise. The book has been designed for graduate and post-graduate students of engineering, mathematics, Statistics and Management in Indian universities. The book provides a practical introduction to the primary concepts and techniques of optimization and deals at length with the application of operations Research to the major phases of problem solving.

Consumer Affairs

Consumer Affairs

The consumer movement is a collaborative effort to provide protection to consumers from the unfair dealings of the trade and industry. Consumer Affairs articulates important reading and Reference material for consumers from every layer of society, thereby empowering People - individually and collectively - to exercise their rights and responsibilities consciously. This book provides comprehensive coverage of consumer concerns which have been recently brought into focus and which are still evolving. It includes adiscussion of: Consumer rights and responsibilities. The Consumer Protection Act, 1986. The three-tier consumer complaint redressal procedure. Redressal agencies Important cases as examples. Product quality, standardisation and testing . Advertising and Sales promotion: social, ethical and legal aspects. The Competition Act, 2002 with the latest amendments. Sustainable development, green Marketing and ethical consumerism. With increasing consumerism in a free-trade economy, there is an urgent need to create consumer awareness at the grassroots level, beginning with the student community. With this end in view, the University of Delhi has introduced an optional Paper on consumer awareness for students of B. Corn (Hons) and the new B.A. programme. This is the only comprehensive text book that Covers the syllabus for this Paper in Consumer Affairs. The chapters are well-written and the language is simple and easy to comprehend. This book will also prove useful to consumers, especially those dealing with consumer Issues in the government, in Companies and those pursuing the redressal of consumer complaints.

Successful Promotions Build Successful Brands

Successful Promotions Build Successful Brands

Successful Promotions Build Successful Brands takes a look at fourteen imaginative Marketing decisions that have elevated mere Products to the iconic status of brands. It provides excellent case studies across several industries and situations: From introducing absolutely new brands to introducing established multinational brands into India, revamping brands, helping a suffering brand reclaim its leadership position, and enhancing brand values. Each of these studies prove that mass media is not the only tool that drives Products in very well-defined target groups. The text is analytical, insightful and practical, written in an easy-to-read manner. Pran Choudhury's book on the role of promotions in brand Building is very timely. We have been through several years of what can best be described as B1G3F Marketing (buy 1 get 3 free). Bribing consumers to buy is becoming, disturbingly, a regular feature of Marketing 'strategy', creating a generation of deal-demanding consumers. There is a fair amount of concern about whether continuing down this path will meet revenue targets in the short term, but destroy brand value in the long term. Promotions, as the book points out, in some cases, Plays an even bigger role than advertising. In fact, it is the main element in the Marketing mix. Rama Bijapurkar Market Strategy Consultant and Visiting Faculty and Board Member, IIM Ahmedabad Director, Infosys Sales promotions dollars permanently surpassed advertising dollars in the US in the early nineties and have continued to outdistance traditional media spending. I believe this is also very likely to happen soon in India with the emergence of organised retailing and the rise of service industries including Telecommunications, Banking and Financial services.

Concepts in Biotechnology

Concepts in Biotechnology

The book Covers the fundamental principles and concepts in Biotechnology which form the basis for the subject and illustrates their applications in selected areas such as Health care, agriculture, Animal systems, bioprocess technologies and environmental aspects. This textbook is the outcome of a COSTED-IBN project on curriculum development in Biotechnology for undergraduate study. It is designed to provide a strong base in this emerging, interdisciplinary are which holds great promise for economic development.

Ananthanarayan and Paniker's Textbook of Microbiology

Ananthanarayan and Paniker's Textbook of Microbiology

Ananthanaryan and Paniker’s Textbook of Microbiology- 10th edition has been developed for the undergraduate MBBS and BDS students, and for all courses dealing with Microbiology as a core or ancillary subject. The tenth edition of this classic textbook has been updated keeping in mind the MCI’s emphasis on integrated teaching underscoring the requirement for applied microbiology.

Know Your English - Vol. 4: Vocabulary and Pronunciation

Know Your English - Vol. 4: Vocabulary and Pronunciation

Vocabulary and Pronunciation, the fourth volume in the Know Your English series, is a practical Reference guide that highlights some of the everyday words that we mispronounce when speaking in English. The book also familiarises the reader with several hundred words and expressions used by native Speakers of English in formal and informal contexts.

Textbook of Biochemistry for Undergraduates

Textbook of Biochemistry for Undergraduates

The 3rd edition of this title aims to cover the existing MCI syllabus, as well as cater to the independent universities across India, so that the result is a comprehensive undergraduate text in Biochemistry, which can be used in all courses that teach Biochemistry at that level. The highlight features of this book include developing the student's analytical ability and correlation with other subjects to enhance relevance of the subject with the actual Clinical scenarios the student will encounter. The liberal use of unique illustrations and tabular columns to complement the easy to understand language and content delivery, which is a stand out in the book, make a complex subject more appealing. The presentation has been improved with the inclusion of several highlighted Boxes and modified color scheme. The Question Bank, MCQs and Clinical Riddles have been edited to retain material that are thought provoking and relevant from the exam point of view.

Know Your English - Vol. 3: Grammar and Usage

Know Your English - Vol. 3: Grammar and Usage

Do you enjoy being in 'crowdy' places? What is the plural of 'aircraft' and 'cattle'? Is it 'media are' or 'media is'? Do you have a 'soft spot' or a 'soft corner' for someone? Is it okay to say Tendulkar is the 'bestest' batsmen India has produced? Are you 'good at' or 'good in' cricket? Were you a 'topper' or 'ranker' in school? Why do Software engineers want us to 'revert back ' to them? Do you pay 'in cash' or 'by cash'? Does your house have a big backside?

Grammar and Usage, the third volume in the Know Your English series, is a practical Reference guide that provides answers to such questions. The selections included in the book highlight some of the common errors that we Indians make when we use English.

Like the first and second volumes – Idioms and their Stories and Words Frequently Confused – this book is based on Upendran’s popular weekly column, Know Your English, published in The Hindu. It contains a selection of over 650 entries, each dealing with an aspect of grammar/usage. Explanations have been provided in simple, jargon-free language.

Ananthanarayan and Paniker’s Textbook of Microbiology (Old Edition)

Ananthanarayan and Paniker’s Textbook of Microbiology (Old Edition)

Ananthanarayan and Paniker’s Textbook of Microbiology is the acknowledged classic textbook on the subject in India. This, the eighth edition of the book, has a completely new full-colour layout, which is further enhanced by a large number of colour illustrations and photographs. In addition, a comprehensive section on the Clinical aspects of Microbiology aims to help students get to grips with the Clinical applications of this field. This book also comes with a handy booklet, which contains an exhaustive list of questions, long, short and multiple choice, for each chapter to help students be better prepared for their examination. Special Features: Chapter objectives and summaries. Full-colour, student-friendly layout. More bulletised text to improve ease of learning. Comprehensive section on Clinical aspects. New and improved colour illustrative Figures and photographs from laboratories and educational institutions all over India. Free booklet with exam-oriented questions.

Spiders of India

Spiders of India

Spiders of India is the only modern book available on the subject and will prove an invaluable resource for professionals, students, naturalists and researchers in zoology, entomology, Ecology and physiology. The first part of the book looks at the morphology and Anatomy of spiders, as well as systematics and evolution. The second part provides detailed descriptions of selected species. The book also contains, importantly, a decisive and updated checklist of the 1,520 spiders which have been described from India. It is richly illustrated with line drawings and diagrams and more than 150 colour photographs, many documented for the first time.

Rs. 1297.0

The Way of the Tiger

The Way of the Tiger

The Way of the Tiger was first published in the UK and US as a coffee-table book on tigers. This special South Asia edition carries Dr Karanth’s excellently written text, without the pictures. This book tells you everything you want to know about tigers. It is an outstanding primer on tigers and very simply and well-written; a scientist writing about his subject for a popular audience. The author talks about the human fascination for tigers and then examines social and predatory behaviour in wild tigers; evolution and genetics; Research and census methods; threats, past and present, to the existence of this endangered mega-carnivore; and various conservation policies necessary to reverse the decline of tigers. What sets it apart is the positive conservation message that underlines the text; the author disagrees with ‘doomsday prophecies’ and convincingly argues that wild tigers can be saved with timely action guided by reliable knowledge.

Probability and Statistics for Sc & Engg

Probability and Statistics for Sc & Engg

This introductory textbook, rich in solved problems, provides a comprehensive coverage of the topics of probability and Statistics for an undergraduate course in Science and engineering. The theoretical concepts are dealt with in a straightforward manner, with emphasis on their applications to real-world problems. Exercises of varied levels of difficulty are included in the book.

Textbook of Environmental Studies for Undergraduate Courses

Textbook of Environmental Studies for Undergraduate Courses

The importance of Environmental Studies cannot be disputed since the need for Sustainable Development is a key to the Future of mankind. Recognizing this, the Honourable Supreme Court of India directed the UGC to introduce a Basic course on environmental Education for undergraduate courses in all disciplines, to be implemented by every university in the country. Accordingly, the UGC constituted an expert committee to formulate a six-month core module syllabus for environmental studies. This textbook is the outcome of the UGC’s efforts and has been prepared as per the syllabus. It is designed to bring about an awareness on a variety of environmental concerns. It attempts to create a pro-environmental attitude and a behavioural pattern in Society that is based on creating sustainable lifestyles and a new ethic towards conservation. This textbook stresses on a balanced view of Issues that affect our daily lives. These Issues are related to the conflict between existing 'development’ strategies and the need for 'conservation’. It not only makes the student better informed on these concerns, but is expected to lead the student towards positive action to improve the environment. Based on a multidisciplinary approach that brings about an appreciation of the natural World and human impact on its integrity, this textbook seeks practical answers to make human civilization sustainable on the earth’s finite resources. Attractively priced at Rupees One Hundred and Fifteen only, this textbook Covers the syllabus as structured by the UGC, divided into 8 units and 50 lectures. The first 7 units, which cover 45 lectures are classroom teaching-based and enhance knowledge skills and attitude to environment. Unit 8 is based on field activities to be covered in 5 lecture hours and would provide students with first–hand knowledge on various local environmental issues.

Books published by Universities Press at best prices | Best of Universities Press (80 books)

Books published by Universities Press at best prices | Best of Universities Press (80 books) Price
Environmental Science and Engineering
Cosmopolitan Dreams: The Making of Modern Urdu Literary Culture in Colonial South Asia Rs. 636.0
The Chemistry of the p-Block Elements - Syntheses, Reactions and Applications Rs. 876.0
Computer Fundamentals and Programming in C Rs. 472.0
Group Theory in Chemistry: Bonding and Molecular Spectroscopy Rs. 441.0
Introduction to Traffic Engineering Rs. 729.0
Fundamentals of Remote Sensing Rs. 476.0
Axiomatic Geometry (AMS) Rs. 885.0
Fibre Optic Communication: Optical Waveguides, Devices and Applications Rs. 520.0
Electronic Devices and Circuits Rs. 600.0
Graphical Methods in Structural Analysis
Operations Research Rs. 303.0
Consumer Affairs
Successful Promotions Build Successful Brands
Concepts in Biotechnology Rs. 451.0
Ananthanarayan and Paniker's Textbook of Microbiology Rs. 820.0
Know Your English - Vol. 4: Vocabulary and Pronunciation Rs. 450.0
Textbook of Biochemistry for Undergraduates Rs. 600.0
Know Your English - Vol. 3: Grammar and Usage Rs. 324.0
Ananthanarayan and Paniker’s Textbook of Microbiology (Old Edition) Rs. 870.0
Spiders of India Rs. 1297.0
The Way of the Tiger Rs. 314.0
Probability and Statistics for Sc & Engg Rs. 386.0
Textbook of Environmental Studies for Undergraduate Courses Rs. 245.0

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