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Mass Media Research: An Introduction

Mass Media Research: An Introduction

Reflecting the latest developments from the field, MASS MEDIA RESEARCH: AN INTRODUCTION, 10E, delivers a comprehensive overview of mass communication research and a thorough exploration of each major approachincluding qualitative research, content analysis, survey research, longitudinal research and experimental research. The text continues with an expansive section on data analysis and concludes with cutting-edge coverage on applying research methods to the primary areas of interest, including print, electronic media, advertising and public relations. Completely up to date, the Tenth Edition fully integrates social media coverage, ethics and the impact of emerging technology on mass media research. It also provides expanded coverage of online research, the impact of tablets on readership, new advertising channels, social media message analytics and much more.

Relativity: The Special and the General Theory (General Press)

Relativity: The Special and the General Theory (General Press)

Albert Einstein is the unquestioned founder of modern physics. His theory of relativity is the most important scientific idea of the modern era. In this book Einstein explains, using the minimum of mathematical terms, the basic ideas and principles of the theory which has shaped the world we live in today. Unsurpassed by any subsequent books on relativity, this remains the most popular and useful exposition of Einstein’s immense contribution to human knowledge.

In this work Einstein intended, as far as possible, to give an exact insight into the theory of relativity to those readers who, from a general and scientific philosophical point of view, are interested in the theory, but who are not conversant with the mathematical apparatus of theoretical physics. The theory of relativity enriched physics and astronomy during the 20th century.

Biological Psychology

Biological Psychology

Dr. James W. Kalat's BIOLOGICAL PSYCHOLOGY, 11E, is the most widely used text in the course area and for good reason: an extremely high level of scholarship, clear and occasionally humorous writing style and precise examples. Throughout all eleven editions, Kalat's goal has been to make biological psychology accessible to psychology students, not just to biology majors and pre-meds. Another goal has been to convey the excitement of the search for biological explanations of behavior and Kalat delivers. Updated with new topics, examples and recent research findings and supported by new online bio-labs, part of the strongest media package yet this text speaks to today's students and instructors.

Theories of Personality

Theories of Personality

Filled with updated research and findings, Schultz and Schultz's THEORIES OF PERSONALITY, 10E, gives students a clear and cogent introduction to this dynamic field. Organized by theory, this popular text discusses major theorists who represent psychoanalytic, neopsychoanalytic, lifespan, trait, humanistic, cognitive, behavioral and social-learning approaches, while demonstrating the influence of events in theorists' personal and professional lives on the development of these theories. The book also explores the ways in which race, gender and cultural issues play a part in the study of personality and in personality assessment and include numerous examples, tables and figures that further enhance students' understanding of the content. The final chapter integrates topics explored in previous chapters and suggests conclusions that can be drawn from the many theorists' work.

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