Business, Strategy & Management Price list in India

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Brewery Operations Manual

Brewery Operations Manual

Learn how to open & run a successful brewery. This Brewery Operations Manual is a complete "to do" list that will guide you through the maze of events necessary to open your own brewery without spending the family fortune. This is real nuts and bolts stuff. Within the three steps you'll learn how to: *Save money so less is needed *Pick the type of locations that will save you time and money *Piece together a brewery for a fraction of the cost of a turn-key system *Follow an easy bookkeeping system to track your business in real time *Utilize a kick-ass business system to run your brewery Tom Hennessy is the owner of Colorado Boy Pub & Brewery. It is his sixth brewery over the past 18 years. He is the creator of Frankenbrew, a cult classic 1995 video on how to build inexpensive breweries. Tom teaches an Immersion course on how to open breweries. Information at www.coloradoboy.com

Customs & Etiquette in the Services

Customs & Etiquette in the Services

The Services have their own customs. Some of them have been handed down from the distant past while others are of more recent origin. a custom is an established usage and consists of positive actions which invariable are reasonable and usually universally accepted. Customs make for a more orderly life and when continued for a long period tend to become Common Law. The majority of customs, which are unwritten in official orders or regulations, complement procedure required by military courtesy.

ADVERTISING MANAGEMENT: Concepts and Cases

ADVERTISING MANAGEMENT: Concepts and Cases

This is a comprehensive book presenting an integrated approach to concepts and cases in advertising. The book examines every aspect of advertising and sales promotion - an area of marketing, which is becoming increasingly important in a firm`S total promotion mix.
The book takes a close look at the economic and social implications of advertising planning, budgeting, effectiveness, industrial and institutional advertising and the future of advertising in India and other developing nations. An important feature of the book is the inclusion of outstanding cases, such as the Cancer Check Case, L & T Fuse Switch Advertising Case, and the Amul Extension Services Case. The book would be very useful for postgraduate students of management and for students doing their diploma in advertising and marketing. Advertising professionals would also find this book a valuable reference source.

Advertising Management

Advertising Management

The second edition of Advertising Management is a comprehensive textbook tailored to meet the syllabi requirements of Management students, mass media, and stand-alone courses on advertising. Interspersed with examples, exhibits, and real-life cases, the book provides an in-depth coverage of the key components, namely advertising and promotions, media Strategy and planning, and agency relationships.

The book includes topics such as consumer behaviour and advertising research, advertising agencies, creative Strategy and development, structure and Management, and advertising classification. Further, topics of current relevance such as Digital advertising, advertising laws and ethics, and advertising in rural and global contexts in India have also been included. With dedicated chapters on Sales promotion and direct Marketing, the book lays emphasis on all major channels of Marketing communication.

Basic Accounting Simplified

Basic Accounting Simplified

Basic Accounting Simplified is for beginning or struggling accounting students and bookkeepers. When the basics are understood, the more advanced aspects of accounting are easier to understand. By simplifying complex concepts, Basic Accounting Simplified helps students of accounting to think through, understand, and master the more difficult issues that will be taught as their accounting education progresses. Basic Accounting Simplified also provides a practical approach to solving problems. Straightforward instructions will guide the student through this process and will engage the student every step of the way. The objective of this book is to impart an in-depth understanding of the fundamentals of accounting to the beginning or struggling accounting student. It presents an easy-to-grasp technique that can be mastered in a short time. Basic Accounting Simplified is the "safety net" every accounting student should have in order to be successful in this field.

Stillness is the Key: An Ancient Strategy for Modern Life

Stillness is the Key: An Ancient Strategy for Modern Life

Instant #1 New York Times Bestseller and Wall Street Journal Bestseller

'Whether you are an athlete, an investor, a writer or an entrepreneur, this little but soulful book will open the door to a healthier, less anxious and more productive life and career.' - Arianna Huffington

'Ryan's trilogy of The Obstacle is the Way, Ego is the Enemy and Stillness is the Key are for sure must-reads.' Manu Ginobili, 4x NBA champion and Olympic Gold Medalist

Throughout history, there's been one indelible quality that great leaders, makers, artists and fighters have shared. The Zen Buddhists described it as inner peace, the Stoics called it ataraxia and Ryan Holiday calls it stillness: the ability to be steady, focussed and calm in a constantly busy world.

This quality, valued by every major school of thought from Buddha to Seneca, John Stuart Mill to Nietzsche, is urgently necessary today. And, Holiday shows, it is entirely attainable. Just as Winston Churchill used bricklaying as a time to recharge and reflect, or Oprah Winfrey learned deep empathy from her quiet childhood, we can all benefit from stillness to feed into our greater ambitions - whether winning a battle, building a business, or simply finding happiness, peace and self-direction.

Filled with wisdom and examples from historical and contemporary figures, this book shows how to cultivate this quality in your own life. Because stillness is not merely inactivity, but the doorway to the self-mastery, discipline and focus necessary to succeed in this competitive, noisy world.

Quantity Food Production Operations and Indian Cuisine (Oxford Higher Education)

Quantity Food Production Operations and Indian Cuisine (Oxford Higher Education)

Quantity Food Production Operations and Indian Cuisine is a comprehensive textbook specially designed for students of hotel Management. It aims to familiarize the readers with the fundamentals of volume cooking and Indian cuisine. The first four chapters of the book introduce us to volume cookery and discuss the various types of volume catering establishments.

The different purchase Systems, modification of recipes for volume catering, optimum utilization of space for volume cooking, along with ion of appropriate equipment and staffing are also elucidated. The later portion of the book deals with the culinary diversity of India and the influence of history, geographical location, festivals, and other factors on the various regional cuisines. Students will also learn about Indian sweets and street food, along with ancient cooking forms, such as dum and tandoor cooking. The growing demand for food that tastes like it was cooked at home (ghar ka khana) in hotels and restaurants is also addressed in detail. With its up-to-date coverage and practice-oriented approach, the book would be useful to aspiring chefs as well as practitioners besides students.

Titan: Inside India's Most Successful Consumer Brand

Titan: Inside India's Most Successful Consumer Brand

When Titan Company Limited launched its quartz watches some 30 years ago, the founders - a merry bunch of Tata employees who started out simply wanting 'to do something different' - could not have foreseen just how completely they would capture the imagination of Indian consumers in the post-liberalization era of the 1990s.

The brand they created - at first against tremendous odds and restrictive norms - injected freshness into the market and in retail spaces through its cutting-edge marketing strategy and empathetic advertising. Not only did the new watchmakers on the block transform watches from being utilitarian objects to fashion statements, but it also systematically ventured into areas untapped by corporate entities with its brands Titan, Tanishq, Titan Eyeplus, Skinn and Taneira, and established itself as a winner across multiple verticals.

Titan: Inside India's Most Successful Consumer Brand takes readers from boardrooms to back rooms to reveal how a quintessential Indian brand from the house of the Tatas, not known till then for its success in the consumer goods market, reached such remarkable heights. It is a tale of innovation and fortitude, of thinking outside the box and staying the course, of obsession with detail and the courage to acknowledge failure. A story that will inspire every reader, here is the inside account of what continues to make Titan tick.

Range: How Generalists Triumph in a Specialized World

Range: How Generalists Triumph in a Specialized World

The instant Sunday Times Top Ten and New York Times bestseller SHORTLISTED FOR THE FINANCIAL TIMES/MCKINSEY BUSINESS BOOK OF THE YEAR AWARD 2019 A Financial Times Essential Reads of 2019 pick 'I loved Range' Malcolm Gladwell 'It’s a joy to spend hours in the company of a writer as gifted as David Epstein' Susan Cain, bestselling author of Quiet 'A goldmine of surprising insights. Makes you smarter with every page' James Clear, bestselling author of Atomic Habits 'Urgent and important. . . an essential read for bosses, parents, coaches, and anyone who cares about improving performance' Daniel H. Pink A powerful argument for how to succeed in any field: develop broad interests and skills while everyone around you is rushing to specialize. From the ‘10,000 hours rule’ to the power of Tiger parenting, we have been taught that success in any field requires early specialization and many hours of deliberate practice. And, worse, that if you dabble or delay, you'll never catch up with those who got a head start. This is completely wrong. In this landmark book, David Epstein shows you that the way to succeed is by sampling widely, gaining a breadth of experiences, taking detours, experimenting relentlessly, juggling many interests - in other words, by developing range. Studying the world's most successful athletes, artists, musicians, inventors and scientists, Epstein demonstrates why in most fields - especially those that are complex and unpredictable - generalists, not specialists are primed to excel. No matter what you do, where you are in life, whether you are a teacher, student, scientist, business analyst, parent, job hunter, retiree, you will see the world differently after you've read Range. You'll understand better how we solve problems, how we learn and how we succeed. You'll see why failing a test is the best way to learn and why frequent quitters end up with the most fulfilling careers. As experts silo themselves further while computers master more of the skills once reserved for highly focused humans, Range shows how people who think broadly and embrace diverse experiences and perspectives will increasingly thrive and why spreading your knowledge across multiple domains is the key to your success, and how to achieve it.

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