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The Power of Bad: How the Negativity Effect Rules Us and How We Can Rule It

Book Specification

Binding Hardcover
Language English
Number Of Pages 336
Author John Tierney
Publisher Penguin Press
Isbn-10 1594205523
Isbn-13 9781594205521
Dimension 16.0*2.54*24.13

The Power of Bad: How the Negativity Effect Rules Us and How We Can Rule It

John Tierney's The Power of Bad: How the Negativity Effect Rules Us and How We Can Rule It

"The most important book at the borderland of psychology and politics that I have ever read."—Martin E. P. Seligman, Zellerbach Family Professor of Psychology at that University of Pennsylvania and author of Learned Optimism  

Why are we devastated by a word of criticism even when it’s mixed with lavish praise? Because our brains are wired to focus on the bad. This negativity effect explains things great and small: why countries blunder into disastrous wars, why couples divorce, why people flub job interviews, how schools fail students, why football coaches stupidly punt on fourth down. All day long, the power of bad governs people’s moods, drives marketing campaigns, and dominates news and politics.
 
Eminent social scientist Roy F. Baumeister stumbled unexpectedly upon this fundamental aspect of human nature. To find out why financial losses mattered more to people than financial gains, Baumeister looked for situations in which good events made a bigger impact than bad ones. But his team couldn’t find any. Their research showed that bad is relentlessly stronger than good, and their paper has become one of the most-cited in the scientific literature.
 
Our brain’s negativity bias makes evolutionary sense because it kept our ancestors alert to fatal dangers, but it distorts our perspective in today’s media environment. The steady barrage of bad news and crisismongering makes us feel helpless and leaves us needlessly fearful and angry. We ignore our many blessings, preferring to heed—and vote for—the voices telling us the world is going to hell.
 
But once we recognize our negativity bias, the rational brain can overcome the power of bad when it’s harmful and employ that power when it’s beneficial. In fact, bad breaks and bad feelings create the most powerful incentives to become smarter and stronger. Properly understood, bad can be put to perfectly good use.

As noted science journalist John Tierney and Baumeister show in this wide-ranging book, we can adopt proven strategies to avoid the pitfalls that doom relationships, careers, businesses, and nations. Instead of despairing at what’s wrong in your life and in the world, you can see how much is going right—and how to make it still better.

Popular Tags: Bad Power of Bad Baumeister People Book Feel Going Negativity Bias Negativity Effect News Politics Psychology Stronger Other Topics

Store Price Buy Now
Amazon, Hardcover Rs. 1556.0

Why you should read The Power of Bad: How the Negativity Effect Rules Us and How We Can Rule It by John Tierney

This book has been written by John Tierney, who has written books like The Power of Bad: How the Negativity Effect Rules Us and How We Can Rule It. The books are written in Personal Development & Self-Help category. This book is read by people who are interested in reading books in category : Personal Development & Self-Help. So, if you want to explore books similar to This book, you must read and buy this book.

How long would it take for you to read The Power of Bad: How the Negativity Effect Rules Us and How We Can Rule It

Depending on your reading style, this is how much time you would take to complete reading this book.

Reading Style Time To Finish The Book
Slow 67 hours
Average 33 hours
Good 22 hours
Excellent 11 hours
So if you are a Reader belonging in the Good category, and you read it daily for 1 hour, it will take you 22 days.
Note: A slow reader usually reads 100 words per minute, an average reader 200 words per minute, an average reader 300 words per minute and an excellent leader reads about 600-1000 words per minute, however the comprehension may vary.
This is the price history of this book:
Time Price
2020-01-17 15:34:54 +0530

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