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The Identity Trade: Selling Privacy and Reputation Online (Critical Cultural Communication)

Book Specification

Binding Hardcover
Language English
Number Of Pages 320
Author Nora A. Draper
Publisher New York University Press
Isbn-10 1479895652
Isbn-13 9781479895656
Dimension 16.0*2.79*22.86

The Identity Trade: Selling Privacy and Reputation Online (Critical Cultural Communication)

Nora A. Draper's The Identity Trade: Selling Privacy and Reputation Online (Critical Cultural Communication)

The successes and failures of an industry that claims to protect and promote our Online identities What does privacy mean in the Digital era? As Technology increasingly blurs the boundary between public and private, questions about who controls our data become harder and harder to answer. Our every web view, click, and Online purchase can be sold to anyone to store and use as they wish. At the same time, our Online reputation has become an important part of our identity-a form of cultural currency. The Identity Trade examines the relationship between Online visibility and privacy, and the Politics of identity and self-presentation in the Digital age. In doing so, Nora Draper looks at the revealing two-decade History of efforts by the consumer privacy industry to give individuals control over their Digital image through the sale of privacy protection and reputation Management as a service. Through in-depth interviews with industry experts, as well as analysis of media coverage, promotional materials, and Government policies, Draper examines how Companies have turned the protection and promotion of Digital information into a business. Along the way, she also provides insight into how these Companies have responded to and shaped the ways we think about image and reputation in the Digital age. Tracking the successes and failures of Companies claiming to control our Digital ephemera, Draper takes us inside an industry that has commodified strategies of information control. This book is a discerning overview of the debate around who controls our data, who buys and sells it, and the consequences of treating privacy as a consumer good.
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Amazon, Hardcover Rs. 2782.0

Why you should read The Identity Trade: Selling Privacy and Reputation Online (Critical Cultural Communication) by Nora A. Draper

This book has been written by Nora A. Draper, who has written books like The Identity Trade: Selling Privacy and Reputation Online (Critical Cultural Communication). The books are written in Business & Economics category. This book is read by people who are interested in reading books in category : Business & Economics. So, if you want to explore books similar to This book, you must read and buy this book.

How long would it take for you to read The Identity Trade: Selling Privacy and Reputation Online (Critical Cultural Communication)

Depending on your reading style, this is how much time you would take to complete reading this book.

Reading Style Time To Finish The Book
Slow 64 hours
Average 32 hours
Good 21 hours
Excellent 10 hours
So if you are a Reader belonging in the Good category, and you read it daily for 1 hour, it will take you 21 days.
Note: A slow reader usually reads 100 words per minute, an average reader 200 words per minute, an average reader 300 words per minute and an excellent leader reads about 600-1000 words per minute, however the comprehension may vary.

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