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Managing Retailing: With Updated Content and New Case Studies

Book Specification

Binding Paperback
Language English
Number Of Pages 584
Author Piyush Kumar Sinha
Publisher Oxford University Press
Isbn-10 0199488827
Isbn-13 9780199488827

Managing Retailing: With Updated Content and New Case Studies

Piyush Kumar Sinha's Managing Retailing: With Updated Content and New Case Studies

The third edition of Managing Retailing is a comprehensive textbook designed to meet the needs of postgraduate Management students specializing in marketing. Based on original research, it provides an in-depth coverage of retailing Theory and explains the key concepts through numerous illustrations, examples, exhibits, tables, Figures and cases.
The text provides a detailed understanding of the current retail scenario in India and other developing Countries in Asia as well as other continents. It goes on to explore shoppers’ behaviours and the phenomenon of shopping, retail store formats, Online retailing, store location, category Management and supply chain management. Finally, it describes retail buying, store layout and design, retail marketing, point of purchase communication, pricing strategies and policies, store loyalty and Technology in retailing.
With its comprehensive coverage, approach and real-life case studies, this book would also be useful for professionals in managing day-to-day retail operations.
New to this Edition
Extensively revised text and up-to-date data
New chapter on Online Retailing with an overview of the growing Online retail industry
Real-life cases on Bigbasket.com, Samsung Electronics in India and Hippo on Twitter
New sections such as foreign direct investment (FDI), private label brands, third party logistics/warehousing, social media Marketing and new in-store technologies and retailing through mobile
Online Resource Centre: the following Resources are available to support the faculty and students using this text:
For Faculty
Hints to Concept Review Questions
PowerPoint Slides
Teaching Notes
Multiple Choice Questions
Additional Readings
For Students
Additional Readings
Table of Contents
1. The Domain of Retailing
2. Indian Retail Industry
3. Retailing in Other Countries
4. Understanding Shopping and Shoppers
5. Delivering Value through
6. Online Retailing
7. Deciding Location
8. Category Management
9. Supply Chain Management
10. Retail Buying
11. Store Layout and Design
12. Retail Marketing Strategy
13. Point of Purchase Communication
14. Establishing a Pricing Strategy
15. Building Store Loyalty
16. Technology in Retailing.

Popular Tags: Retail Marketing Cases Strategy Technology in Retailing Text Countries Layout and Design Location Loyalty Point of Purchase Communication Retail Buying Shoppers Supply Chain Management Other Topics

Store Price Buy Now
Amazon, Paperback Rs. 569.0

Why you should read Managing Retailing: With Updated Content and New Case Studies by Piyush Kumar Sinha

This book has been written by Piyush Kumar Sinha, who has written books like Managing Retailing: With Updated Content and New Case Studies,Managing Retailing 2/E (Oxford Higher Education). The books are written in Marketing,Business, Strategy & Management category. This book is read by people who are interested in reading books in category : Marketing. So, if you want to explore books similar to This book, you must read and buy this book.

Other books by same author

Book Binding Language
Managing Retailing: With Updated Content and New Case Studies Paperback English
Managing Retailing 2/E (Oxford Higher Education) Paperback English

How long would it take for you to read Managing Retailing: With Updated Content and New Case Studies

Depending on your reading style, this is how much time you would take to complete reading this book.

Reading Style Time To Finish The Book
Slow 116 hours
Average 58 hours
Good 38 hours
Excellent 19 hours
So if you are a Reader belonging in the Good category, and you read it daily for 1 hour, it will take you 38 days.
Note: A slow reader usually reads 100 words per minute, an average reader 200 words per minute, an average reader 300 words per minute and an excellent leader reads about 600-1000 words per minute, however the comprehension may vary.

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