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Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)

Book Specification

Binding Paperback , Hardcover
Language English
Number Of Pages 368
Author Ken Auletta
Publisher HarperCollins
Isbn-10 0008296995
Isbn-13 9780008296995
Dimension 15.29*2.79*23.39

Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)

Ken Auletta's Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and Marketing Business from the perspective of its most powerful players, by the bestselling author of Googled

Advertising and Marketing touches on every corner of our lives and is the invisible fuel powering almost all media. Complain about it though we might, without it the World would be a darker place. And of all the industries wracked by change in the Digital age, few have been turned on its head as dramatically as this one has. We are a long way from the days of Don Draper; as Mad Men is turned into Math Men (and women–though too few), as an instinctual art is transformed into a science, the old lions and their kingdoms are feeling real fear, however bravely they might roar.

Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, some of them Business partners, some adversaries, many "frenemies," a term whose ubiquitous use in this industry reveals the level of anxiety, as former allies become competitors and accusations of kickbacks and corruption swirl. We meet the old guard, including Sir Martin Sorrell, the legendary head of WPP, the world's largest ad agency holding company; while others play nice with

Facebook and Google, he rants, some say Lear-like, out on the heath. There is Irwin Gotlieb, maestro of the media agency GroupM, the most powerful media agency, but like all media agencies it is staring into the headlights as ad buying is more and more done by machine in the age of Oracle and IBM. We see the World from the vantage of its new powers, like Carolyn Everson, Facebook's head of Sales and other brash and scrappy creatives who are driving change, as millennials and others who disdain ads as an
interruption employ Technology to zap them. We also peer into the future, looking at what is replacing traditional advertising. And throughout we follow the industry's peerless matchmaker, Michael Kassan, whose company, Media Link, connects all these players together, serving as the industry's foremost power broker, a position which feasts on times of fear and change.

Frenemies is essential reading, not simply because of what it says about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing–revenue that is in peril in the Face of technological changes and the fraying trust between the industry's key players.
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Amazon, Paperback Rs. 524.0
Amazon, Hardcover Rs. 1365.0 Buy Now

Why you should read Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters) by Ken Auletta

This book has been written by Ken Auletta, who has written books like Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters),Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters),Frenemies: The Epic Disruption of the Ad Business (and Everything Else),Media Man - Ted Turner′s Improbable Empire (Enterprise),Media Man - Ted Turner's Improbable Empire (Enterprise). The books are written in Business, Strategy & Management,Cinema & Broadcast category. This book is read by people who are interested in reading books in category : Business, Strategy & Management. So, if you want to explore books similar to This book, you must read and buy this book.

Other books by same author

Book Binding Language
Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters) Hardcover English
Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters) Paperback English
Frenemies: The Epic Disruption of the Ad Business (and Everything Else) Hardcover English
Media Man - Ted Turner′s Improbable Empire (Enterprise) Paperback English
Media Man - Ted Turner's Improbable Empire (Enterprise) Hardcover English
The Highwaymen: Warriors of the Information Superhighway (Harvest Book) Paperback English
Googled: The End of the World As We Know It Paperback English
Backstory: Inside the Business of News Paperback English

How long would it take for you to read Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)

Depending on your reading style, this is how much time you would take to complete reading this book.

Reading Style Time To Finish The Book
Slow 73 hours
Average 36 hours
Good 24 hours
Excellent 12 hours
So if you are a Reader belonging in the Good category, and you read it daily for 1 hour, it will take you 24 days.
Note: A slow reader usually reads 100 words per minute, an average reader 200 words per minute, an average reader 300 words per minute and an excellent leader reads about 600-1000 words per minute, however the comprehension may vary.

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